Marketing Trends Uncovered:  Insights, Tips and Strategies

Creator matchmaking means much more than just selecting a well-known influencer. The key is to find the creator who authentically aligns with your brand through their values, community, and contentbecause that is exactly what makes campaigns lastingly successful.

The FIFA World Cup isn't just about football. Learn how brands can use creator marketing and cultural moments to drive authentic engagement.

Die 10 wichtigsten Learnings, Trends und Zukunfts-Insights der OMR 2026, von AI und Social Search bis Creator Economy und Influencer Marketing.

The Swiss creator scene is evolving rapidly. We present 81 influencers who are currently shaping trends, engaging communities, and proving highly relevant for brands, including numerous award winners. A curated overview for anyone looking to strategically invest in the right voices now.

The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.

Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.

In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.

Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.

TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.