Marketing Trends Uncovered: Insights, Tips and Strategies
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
What to Do When Influencer Marketing Goes Wrong
What to do when influencer marketing goes wrong? And what to do before, so it doesn't happen in the first place.
The Evolution of Social Media Part III: Social Media Tribes & Clans
We’re addressing how human evolution has impacted social media use. Specifically, tribalism… and the other way around, how social media is shaping the tribalism of the modern world.
The Evolution of Social Media Part II – Battles for Platform Dominance
Even with the current growth, each social media platform must still compete with the others for users’ time and attention, and here's how.
Don’t Make Counter-Productive Marketing Decisions in Summer! 10 Tips for Summertime Success
Brands can continue to stay active during vacation times with some advance planning, staggering of employee vacations, and support from outside agencies or specialists.
TikTok in Switzerland
TikTok is the new battleground for the hearts and minds of consumers, now and for the future. Don't make ads, make TikToks!
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Only being on social media is definitely not enough to be seen – Kingfluencer’s Top 7
Sharing content is a core component of social media use. Here are top tips for using social media to connect and engage.
