Find the answer to the most  frequently asked questions here

We are Switzerland’s leading influencer marketing agency, connecting brands with the right influencers to drive maximum impact. Our trusted, strategic approach blends social media consultancy and creative advisory with end-to-end influencer marketing. From strategy development and creative concepts to influencer sourcing, campaign execution, reporting, and KPI optimization – our expert team ensures seamless execution on every step of the process. Powered by a proprietary campaign management platform with AI-driven forecasting, deep market insights, and a network of over 5,000 creators, we’ve successfully executed hundreds of campaigns across industries, delivering authentic content and measurable results.

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An employee ambassador program empowers employees to represent the company on social media and in public. Unlike general engagement initiatives, it focuses on building brand visibility and trust by having employees share authentic insights and experiences.

We provide
- Social Media Consultancy & Creative Advisory
- Influencer Marketing (B2C & B2B)
- Influencer TV Spot
- Media Extensions
- Offline Activations & Events
- Employee Ambassador Program

For each campaign, you will need to sign the Campaign Briefing, which is an abbreviated contract between you, the customer, and Kingfluencers. This only applies for that particular campaign.

Kingfluencers successfully connects brands with their communities with influencer marketing campaigns. We understand the client needs and know how to source the right people to tell authentic stories about the brand, product or service. This expertise can be transferred to employee advocacy. We have built up our own employee advocacy program and are set up to help brands build their own employee ambassador programs.

Our highly motivated team advises brands in Switzerland and abroad in their social media and influencer marketing strategy. By leveraging our expertise and relationships, we help both sides (brands and influencers) create authentic connections with their communities. The team consists of consultants, strategists, creatives, project leaders, campaign managers as well as social media and trends experts.

Working with us is non-exclusive. However, while you are working on a campaign, it is prohibited to work for a competing brand or product while the campaign is still running.

An employee ambassador program empowers employees to represent the company on social media and in public. Unlike general engagement initiatives, it focuses on building brand visibility and trust by having employees share authentic insights and experiences.

In order to evaluate your posts for a campaign we need authorization to collect analytics from your connected accounts. This also includes basic profile information and your followers’ demographic data. We will never post on your behalf, sell, or misuse your data or access tokens in any way.

The main benefits are expanded brand reach, higher credibility with audiences (since people trust employees more than ads), and increased employee engagement. Ambassadors also help attract top talent and build a positive brand reputation.

There is no specific number, as the needs of each campaign will vary. A large following base can be important in some cases, while in others we are looking for something specific (engagement, niche markets, etc.). Generally, collaboration is possible with a few thousand followers.

We are experienced in sourcing the right influencers for influencer marketing campaigns of our customers. We follow a similar approach when sourcing the right employees for ambassador programs. We look for employees who are passionate about their brand, active on social media, and well-respected within the company. We will start with volunteers who genuinely want to participate, as they’ll naturally be the most enthusiastic and authentic representatives.

We aim for a low percentage of fake followers, typically under 5%, to maintain authenticity and reach genuine audiences. We conduct regular audits to ensure influencer authenticity.

The amount of training depends on the skill level of the participants. Ambassadors usually benefit from training on brand values, social media best practices, and content creation basics. Regular support, like content ideas and check-ins, helps keep them confident and aligned with your brand.

Any type of brands! We work with a wide range of brands and industries, including fashion, sports, cars, entertainment, insurance, food & beverages, and many more. Check out our case studies here to learn more.

This depends on the client's needs. Employee ambassadors generally create the best content if they feel free. That being said, we recommend providing some sort of guidelines to keep the messages on-band. This approach ensures consistency while letting them maintain their voice, which builds authenticity and trust.

Using #ad or #sponsored ensures transparency to the community, and in some countries is legally required.

The most common platform for employee ambassador programs is LinkedIn. We track the following metrics: amount of posts, impressions, reactions, comments, total engagement, engagement rate, profile views and new connections. We also gather information from the participants and their environment about their satisfaction with the program.

It is very important to create a community around the employee ambassadors, where they feel supported and stay motivated. Having someone responsible to manage the program, who interacts with the participants, is vital. We also recommend recognizing their contributions publicly, offering incentives like exclusive training or events, and provide regular feedback on the program’s impact.

We always start our programs with a kick-off workshop with the stakeholders to define the program’s goals. We look at the marketing and HR objectives, such as brand awareness or recruitment, and make sure these are incorporated into our strategy to select and train the right people to reach the defined goals. Employee ambassadors can act as amplifiers to boost reach and engagement of campaigns or initiatives across channels.

There is a manual from Facebook on how to use the Branded Content Tool.

There is a manual from Instagram on how to use the Branded Content Tool. Please be aware that you can only use the Branded Content Tool if you have a verified Instagram account with the blue check mark.

If you have a Facebook page and don’t have access to the Branded Content Tool yet, please visit this page and select the Facebook page for which you like to have access.

The process can vary from campaign to campaign. If a preview is required, it will be noted in the briefing.

Content creation involves developing various forms of content, such as blogs, videos, and social media posts, that engage your target audience and support business goals. It's crucial for building brand awareness, fostering customer relationships, and driving conversions.

Posts made before the 20th of each month will be paid on the last day of the month. If you post after the 20th, you will receive your payment by the end of the following month. Payment will be made in the form of a direct deposit to the account provided to us.

Influencer marketing is a strategy where brands collaborate with social media influencers to promote products or services. By leveraging an influencer's trust and connection with their audience, brands can boost awareness, engagement, and sales. This involves selecting relevant influencers, crafting partnerships, and sharing content that resonates with their followers. Popular on platforms like Instagram and TikTok, influencer marketing drives measurable ROI and enhances brand credibility

If you haven’t received any requests from us, this probably means that we haven’t found a matching campaign for you yet. This does not imply that we will not consider you for future campaigns.

Influencer marketing can benefit your brand by increasing visibility, credibility, and engagement with your target audience. By partnering with influencers who have established trust within your niche, you can reach a highly engaged, authentic audience, leading to higher brand awareness, more traffic, and increased sales. It also helps to humanize your brand through relatable content, build customer loyalty, and improve ROI by leveraging influencer recommendations over traditional advertising methods. Ultimately, it provides an effective and measurable way to boost your online presence and connect with potential customers.

In order to recommend you for campaigns, it helps to know you as well as possible. In addition to the information you provide when you register, additional data such as a media kit, statistics about your followers, and information about your special interests or hobbies can be helpful.

Influencer marketing is highly effective across various industries, particularly those that thrive on visual appeal, personal recommendations, and lifestyle associations. Any industry, however, can benefit from influencer marketing to build authenticity and trust.

Yes! While we are a Swiss-based agency, we have many international clients.

Influencer marketing focuses on authentic, relationship-driven promotion through trusted individuals, while traditional marketing relies on broad, often impersonal campaigns like TV ads or billboards. The former offers targeted engagement and measurable digital results.

We provide influencer marketing campaign services, and several add-ons, such as our influencer marketing TV spot, content creation services and more. Contact us for more information.

Based on your campaign goals, target group and briefing, we identify the right influencers and propose them to you.

Yes, we can handle contract negotiations with influencers as part of our influencer marketing services. Contact us for more information.

The difference between micro, macro, and nano influencers lies in the size of their following and the type of engagement they offer:
Nano influencers typically have 1,000 to 10,000 followers. They tend to have highly engaged, niche audiences and are known for their personal, authentic connections with followers. While their reach is smaller, their influence is often more impactful due to high trust and relatability within their community.
Micro influencers have 10,000 to 100,000 followers. They balance a wider reach with strong engagement, making them effective for brands looking for more targeted campaigns. They often cater to specific niches, offering highly engaged audiences at a relatively lower cost than larger influencers.
Macro influencers boast 100,000 to 1 million followers. They have a broad reach and can generate significant visibility, but their engagement rates may not be as high as those of micro or nano influencers. They are often seen as more professional content creators with a larger, more diverse audience.
Each type offers different advantages, with nano and micro influencers being ideal for more personalized, niche marketing, while macro influencers can provide large-scale brand visibility.

Influencer marketing campaigns can be run on various social media platforms, each offering unique advantages. Instagram is perfect for visual storytelling and product showcases, particularly in fashion, beauty, and travel. TikTok excels with short, viral content, appealing to younger audiences. YouTube allows for detailed reviews and tutorials through long-form content, while Facebook is ideal for broad reach, community engagement, and event promotion. Twitter is great for real-time updates and discussions, and LinkedIn works well for B2B influencer marketing, particularly for thought leadership and professional services. Pinterest is effective for lifestyle and inspiration-based content, especially in fashion and home decor, while Snapchat engages younger users with creative, temporary content. The choice of platform depends on your target audience and campaign goals.

Kingfluencers creates and executes an influencer marketing campaign by following a strategic, data-driven approach. First,we define campaign goals, such as brand awareness, lead generation, or sales. We then identify the right influencers, selecting those whose audience aligns with the brand’s target market, using a combination of micro, macro, or nano influencers based on the campaign's objectives. After establishing partnerships, we collaborate on creative content that resonates with the influencer’s followers while staying true to the brand’s messaging. Kingfluencers manages the entire campaign, from contract negotiations and content approval to tracking performance using key metrics like engagement, reach, and conversions. Throughout the campaign, we ensure seamless execution, optimization, and reporting to measure success and adjust strategies as needed for maximum impact.

While the average campaign typically runs for 4-6 weeks, this can vary based on the size and complexity of the campaign. We also manage annual campaigns.

Yes, our creative team helps design creative content for influencer collaborations by working closely with both the brand and influencer to develop engaging, on-brand content that resonates with the target audience.

We ensure brand alignment with influencer messaging by carefully selecting influencers whose values, style, and tone match the brand’s identity. We only select influencers that align with the campaign objectives.

To find the best influencers for your target audience, we analyze key factors such as demographics, interests, engagement rates, and content style. We use our own data-driven app to evaluate influencers’ reach and audience alignment, ensuring they connect with the right group to maximize campaign success.

Yes, we verify an influencer’s authenticity and follower quality by using analytics tools to assess their engagement rates, audience demographics, and the legitimacy of their followers. This ensures that the influencer’s audience is real, active, and relevant to the campaign.

We evaluate an influencer’s effectiveness using metrics such as engagement rate (likes, comments, shares), reach (how many people saw the content), conversion rate (sales or sign-ups driven by the influencer), and audience sentiment (positive or negative feedback). These metrics help us determine how well the influencer is driving the campaign's goals and reaching the intended audience.

Yes, we can manage influencer collaborations across multiple platforms. We tailor content for each platform to maximize engagement and ensure consistency in messaging and branding.

The success of an influencer marketing campaign is measured by tracking key performance indicators (KPIs) like engagement, reach, website traffic, conversion rates, and ROI. We analyze these metrics to understand the campaign's impact, and adjust strategies to optimize results.

In influencer reports, you can expect to see metrics such as engagement rates (likes, comments, shares), reach and impressions, click-through rates (CTR), conversion rates, sales data (if applicable), and overall ROI. These metrics will provide insights into how well the influencer’s content has performed and whether campaign goals were achieved.

While we cannot guarantee sales or specific measurable results, we design influencer campaigns with data-driven strategies aimed at maximizing impact and achieving tangible results. Success depends on factors like audience engagement, the quality of the influencer-brand match, and the effectiveness of the campaign.

We provide a performance report at the end of the campaign. Intermediate reports are available upon request.

We specialize in a wide range of platforms, including Instagram, TikTok, YouTube, Facebook, LinkedIn, SnapChat, Pinterest, podcasts and X, tailoring strategies for each platform based on the unique features and audience behaviors.

Yes, influencer campaigns can include giveaways, affiliate links, and promotions as part of the strategy.

Yes, we work with influencers for both short-term and long-term partnerships.

Current trends in influencer marketing include a shift toward authenticity and transparency, with audiences seeking genuine content over overly-polished ads. Micro and nano influencers are gaining popularity due to their engaged, niche followings, and video content (especially short-form videos like TikTok) continues to dominate. Additionally, brands are focusing more on diversity and inclusion, as well as sustainability in their influencer partnerships. For latest trends, sign up for our newsletter, contact us or check our blog.

We stay ahead of changes in social media algorithms and influencer platforms by constantly monitoring industry news, attending webinars, and analyzing platform updates. Our team conducts regular research on emerging trends and algorithm changes to adjust strategies accordingly and ensure our campaigns remain effective and relevant in the ever-evolving digital landscape.

The visibility of your videos on the “For You” page depends on factors like user engagement (likes, comments, shares), watch time, video completion rate, the use of popular sounds, hashtags, and relevance to the user’s interests. Videos that have higher engagement and are shared by users are more likely to be pushed to a wider audience.

B2B influencer marketing involves partnering with influencers in a professional capacity to influence business decisions, while B2C focuses on influencing individual consumer behavior. B2B campaigns target decision-makers, industry leaders, and professionals, whereas B2C is aimed at general consumers.

Businesses in industries such as technology, finance, consulting, SaaS, professional services, and B2B manufacturing often use B2B influencer marketing strategies to reach executives and decision-makers.

The key objectives include driving brand awareness, building trust, generating qualified leads, establishing thought leadership, and influencing purchase decisions among business professionals.

LinkedIn is the most effective platform for B2B influencer marketing, followed by Twitter, YouTube, and Facebook, as they are popular among professionals and decision-makers.

B2B content is typically educational, insight-driven, and problem-solving, often focusing on industry trends, case studies, and expert opinions, whereas B2C content tends to be more emotional, entertaining, and focused on product benefits and brand lifestyle.

Yes, we can help identify and partner with niche influencers who have strong expertise and a relevant following in your industry, ensuring targeted and impactful campaigns.

Yes, we specialize in creating and managing LinkedIn-focused campaigns, leveraging the platform's professional network to engage decision-makers and promote business solutions.

Yes, we can repurpose existing content into new formats, such as turning blog posts into videos, infographics, or social media snippets, making it adaptable across multiple platforms and increasing its reach.

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Yes, we offer social media advertising services, including paid campaigns, Facebook Ads, Instagram promotions, and targeted LinkedIn ads to enhance reach, lead generation, and conversions.

An employee ambassador program empowers employees to represent the company on social media and in public. Unlike general engagement initiatives, it focuses on building brand visibility and trust by having employees share authentic insights and experiences.

There is no specific number, as the needs of each campaign will vary. A large following base can be important in some cases, while in others we are looking for something specific (engagement, niche markets, etc.). Generally, collaboration is possible with a few thousand followers.

We aim for a low percentage of fake followers, typically under 5%, to maintain authenticity and reach genuine audiences. We conduct regular audits to ensure influencer authenticity.

Influencer marketing focuses on authentic, relationship-driven promotion through trusted individuals, while traditional marketing relies on broad, often impersonal campaigns like TV ads or billboards. The former offers targeted engagement and measurable digital results.

Applying to Kingfluencers allows you to work with a leading influencer marketing agency that offers innovative campaigns and unique growth opportunities. You'll be part of a creative, dynamic team focused on delivering impactful results and helping brands grow through powerful influencer partnerships.

Kingfluencers provides numerous benefits, including access to cutting-edge influencer marketing tools, opportunities for personal and professional growth, competitive compensation, a collaborative work environment, and the chance to work with top-tier influencers and brands across diverse industries.

We assess your business goals, target audience, and competitive landscape to craft a content strategy that aligns with your objectives, maximizes reach, and drives measurable results.

Yes, we develop comprehensive social media strategies tailored to your business goals, ensuring alignment with your overall marketing plan, audience targeting, and measurable outcomes.

Yes, we offer one-time consultations or audits of your social media presence to assess your current strategy, identify areas of improvement, and provide actionable recommendations.

No, we do not manage any influencers. We manage influencer marketing campaigns, amongst others. Check our services here.

The biggest business x entertainment event of the year. On Friday, October 25 2024, the first SIMF took place, bringing together top brands, thought leaders, industry experts, marketing professionals and creators for a day full of highlights and inspiring insights. From thrilling keynotes and exciting panels to hands-on workshops: The more than 350 participants dived deep into the trends of tomorrow – from brand influence to community building via digital culture.

Influencer marketing helps brands by leveraging influencers' established trust and connection with their audience to drive brand awareness, credibility, and customer engagement. It enables brands to reach targeted audiences authentically, increasing conversions and ROI.

By partnering with influencers, brands tap into pre-existing audiences, enhancing visibility and credibility. Authentic recommendations encourage followers to explore products, driving traffic, increasing sales, and fostering long-term loyalty.

Yes, influencer marketing can be effective for B2B brands by collaborating with industry experts or thought leaders who influence decision-makers. It builds trust and authority, driving lead generation and conversions in professional markets.

Yes, influencer marketing can work for all industries. We are happy to work with any brand, although we do not accept campaigns that promote liquor, weapons, pornography, racism, or products that are discriminatory or illegal.

Kingfluencers works directly with brands, as well as with marketing agencies, media agencies, and digital agencies, etc. Contact us to learn more about collaborations and partnerships.

Depending on your campaign objective, we recommend different social media platforms. We operate mainly on TikTok and Instagram, although many of our influencers are also active on YouTube or have popular blogs.

Key platforms for influencer marketing include Instagram, known for visual storytelling and product showcases; TikTok, ideal for engaging short-form content; YouTube, for detailed reviews and tutorials; Facebook, for wide audience reach and community engagement; Twitter, for real-time interactions; and LinkedIn, especially for B2B influencer marketing. Each platform suits specific audiences and campaign goals, making it vital to align your strategy with your target market.

Kingfluencers has successfully managed campaigns across diverse formats, including sponsored content, giveaways, brand ambassadorships, and event promotions. Our expertise spans various industries, delivering tailored strategies to amplify brand messages, engage audiences, and achieve measurable results. We have completed a wide variety of influencer campaigns for fashion, travel, food & drinks, insurance, cars, finance, and more. Check out our case studies to learn more.

We mainly work with Swiss influencers in a number of professions: bloggers, models, musicians, sports professionals, artists, YouTube stars, presenters, actors, etc. However, we also collaborate with international influencers depending on your company’s needs. We can work with any influencer relevant for your company.

An influencer is a person with a dedicated online following who has the power to influence the purchasing decisions of their audience. They build trust and credibility within a specific niche, such as fashion, fitness, or technology, and collaborate with brands to promote products or services through authentic recommendations.

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A content creator is an individual who produces and shares original content across various platforms, such as videos, blogs, or photos, to entertain, educate, or inform an audience. While some content creators are influencers, their primary focus is on producing high-quality, engaging content rather than solely influencing purchase behavior.

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A brand ambassador is someone who has an ongoing, often formalized relationship with a brand to represent and promote its values, products, or services. Ambassadors create consistent, long-term engagement, often acting as the face of the brand, both online and offline, through events, campaigns, and regular content sharing.

The primary difference between influencers, content creators, and brand ambassadors lies in their roles, focus, and relationships with brands:

Influencers focus on engaging their followers and influencing purchasing decisions. They often collaborate with brands for short-term campaigns, leveraging their trust and connection with their audience to promote products or services.
Content Creators prioritize producing high-quality, creative content like videos, blogs, or photography, which may or may not involve influencing audiences or collaborating with brands. Their goal is content excellence rather than directly impacting purchasing behavior.
Brand Ambassadors maintain long-term partnerships with brands, consistently representing their values and promoting products or services. Unlike influencers, ambassadors often have formal agreements and serve as the face of the brand across multiple campaigns and platforms.
While these roles can overlap—an influencer might create content, and a content creator might influence—each has distinct goals and responsibilities in marketing.

The exact amount depends on several factors and can vary from campaign to campaign. The price usually falls between CHF 200 and CHF 10’000, depending on the influencer, and the type of post or event.

The exact amount depends on several factors and can vary from campaign to campaign. The price usually falls between CHF 200 and CHF 10’000, depending on the influencer, and the type of post or event.

This depends greatly on your strategy, budget and type of influencers. Generally, we require a minimum budget of CHF 20’000  to ensure a successful campaign. This covers influencer and campaign management costs.

We usually require 2-4 weeks before a campaign starts. This includes strategy consultations and influencer briefing.

We work with our own Kingfluencers app to track performance. We do offer reporting once a campaign is complete. This report will include analytics for each influencer and will include links to every post. Interim reports are available on request.

We do offer reporting once a campaign is complete. This report will include analytics for each influencer and will include links to every post. Interim reports are available on request.

This question is difficult to answer. It depends greatly on which type of influencers you work with, how many content pieces you need, and the objective of the campaign. Contact us for more information.

Simply head over to our contact form – there, you can let us know if you already have a campaign idea or just want to send a general inquiry. Once we receive your message, we’ll get back to you within 24 hours. Based on your inputs and a completed briefing, we’ll then create a tailored, non-binding offer for you.

How the collaboration with Kingfluencers works:
1) Briefing: We define your goals, brand strategy, and (campaign) vision together.
2) Creative & Influencer Strategy: We develop the creative concept, select the right creators, and establish a data-driven strategy.
3) Influencer Onboarding & Approval: Influencers are briefed, price negotiations and agreements finalized, and the final influencer squad is approved.
4) Campaign Management: Content goes live, performance is monitored, and optimizations are made.
5) Reporting & Debriefing: A detailed analysis with key insights and learnings is provided post-campaign.
This structured process ensures efficient execution and measurable impact.

We track and provide up-to-date social media usage statistics, including platform growth, user engagement trends, and demographics. Please contact us for the latest data relevant to your campaign. Also check our blog for latest updates.

Common goals include increasing brand awareness, maximizing reach, and driving user engagement. Each goal is measured differently, for example:
Reach: Total number of unique users who see the content.
Awareness: Number of impressions, mentions, and share of voice.
Engagement: Likes, comments, shares, and click-through rates.

Benchmarks vary by platform and industry, with engagement rates, reach, and impressions as key performance indicators (KPIs) to gauge success.