Marketing Trends Uncovered: Insights, Tips and Strategies
NEU! Instagram & Google rücken zusammen: 6 Gründe, warum das für Marken entscheidend ist – und 6 SEO-Tipps für deine Influencer-Kampagnen
Erfahre, warum das Zusammenspiel von Instagram & Google für Marken wichtiger wird – plus 6 einfache SEO-Tipps für mehr Sichtbarkeit im Influencer Marketing.
In-House vs. Influencer-Marketing-Agency: 18 Pors & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
First Swiss Influence Marketing Forum 2024: A Day of Insights, Inspiration, and Connection
That was our first Swiss Influence Marketing Forum 2024: the business event of the year who brought together over 350+ attendees and 30+ speakers from the worlds of influencer marketing, brand management, and digital culture.
Athlete Influencers + Sporting Events = Big Win for Brands
Summer 2024 is an exciting time for sports. We provide tips for effective sports marketing & introduce our top 10 Swiss athlete influencers.
Top 5 B2B Influencer Marketing Myths
We’re highlighting the most common B2B Influencer Marketmyths and debunking them with the facts, so you can consider adding this impactful, effective marketing tactic to your mix.
Finance Influencers Provide Education Consumers Are Clamoring For
Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.
Kingfluencers at OMR 2024
That was #OMR24: Sharing all the interesting take aways and learnings from top-notch keynote speakers, masterclasses, and more!
Expert Influencers Raise Your Brand’s Credibility: Why & How to Work with Them
We’ve written often about the importance of authenticity and credibility. Expert influencers are uniquely suited to help elevate your brand’s credibility. We’ll explain what expert influencers are, how they differ from their traditional counterparts, and how to select and work with them.
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