Marketing Trends Uncovered: Insights, Tips and Strategies
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
Kingfluencers at OMR 2024
That was #OMR24: Sharing all the interesting take aways and learnings from top-notch keynote speakers, masterclasses, and more!
The Impacts of TikTok’s Global Presence
As TikTok is driving a new wave of entertainment, is the platform reflecting culture or creating it? Or both? The worldwide ubiquity of TikTok has myriad impacts, including fascinating and unexpected benefits to society.
Expert Influencers Raise Your Brand’s Credibility: Why & How to Work with Them
We’ve written often about the importance of authenticity and credibility. Expert influencers are uniquely suited to help elevate your brand’s credibility. We’ll explain what expert influencers are, how they differ from their traditional counterparts, and how to select and work with them.
Trends Guide 2024 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2024 Q1 that brands should pay attention to.
The Top 10 Instagram Agencies in Switzerland (2025)
Finding the best Instagram agency that’s based in Switzerland can be a challenge. So we've gone out and researched for you.
The Top 50 Social Media Marketing Agencies in Switzerland
In this article are giving you an overview of the Swiss landscape for social media marketing.
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