Marketing Trends Uncovered: Insights, Tips and Strategies
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
What is a Social Media Influencer? Full Definition 2025
The term “influencer” is everywhere now, and it seems like every kid (even many adults!) wants to “work as an influencer” today.
Boosting Conversions: Performance Marketing with Influencer Content
Performance Marketing with Influencer Content, though not novel, has gained substantial traction in recent times. This method empowers advertisers to refine their marketing tactics, fostering user acquisition, brand recognition, and efficient return on ad expenditure. This article explores the intricacies of this strategy, unraveling how it drives engagement and sales.
TikTok Influencer: The 20 Most Successful TikTok Influencers In Switzerland
Read a list of the 20 most successful TikTok influencers in Switzerland, with whom we have worked for different brand campaigns throughout various industries. Let us dive into the list and find out who is who in Switzerland's TikTok influencer world.
Granfluencers: Engage Young Audiences with Older Influencers
Granfluencers are influencers of a typical grandparent age, generally 60 or older. Some members of this Baby Boomer generation are building huge social media followings and partnering with brands.
Fuse the Excitement of an Event with the Power of Influencer Marketing
Learn about 12 ways to maximize the impact of your influencer partnerships at events like StreetParade to generate buzz for your brand.
How Influencer Marketing Supports the B2B Buyer’s Journey (Part 3)
Most B2B buyers perform more than half their research online and often consult specialists like B2B influencer across the buyer's journey.
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