Free Guide – 13 Social Media & Influencer Marketing Trends to Look For Now

Looking at the title of this guide, you might be thinking: trends come and go as fast as Instagram Stories. Why should my brand keep up with social media/influencer marketing trends?

As Facebook (now Meta) founder Mark Zuckerberg once said, “If we can figure out what the next big trends are, we’ll know what to focus on.” Predicting upcoming trends can be one of the most important factors in planning your next digital marketing campaigns. Kingfluencers experts and their content creators have selected the top 13 social media trends brands should pay attention to:

PART I: Social media platforms continue to evolve and expand

1. Social media platforms are experimenting
2. New platforms are emerging to serve increasingly smaller niches
3. Social commerce is booming
4. Everything is being digitized – including growth in VR/AR & the metaverse‍

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PART II: Content is gaining value and seeing increased usage

1. More love for nano and micro influencers
2. Creator content will continue to spread
3. The creator economy will boom as content becomes currency
4. Video dominates

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PART III: Brands, influencers, and agencies are adapting

1. Influencers face growing pressure to innovate
2. Consolidation in influencer marketing
3. Long-term partnerships between brands and influencers
4. Increased awareness of social media risks
5. All eyes on Generation Z

Want to learn more? Download our free Trends Guide below.