How to Communicate Responsibly as an Influencer About War and Crises

We all want to be part of a community where we treat each other with consideration and communicate transparently. As an influencer, you have a special role in this. Because with your reach and influence on social media, you are a role model for others and inspire your community with your content every day. In this article, we’ll show you what that means and how you can consciously use your role, your work and your influence in times of crisis.

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Responsibility

If you have followers, you have responsibility. You influence others with what you post and share. Your comments and contributions to discussions also have an impact. Social media is used by many to get information and find a community. Be aware of your influence and use it for good.

(Excerpts from the Conscious Influence Hub Code of Conduct)

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Check then post

Credibility is your greatest asset. When you post or comment, stay factual and be critical of your sources. If you are not sure, wait and ask someone whose opinion you trust or contact the author.

(Excerpts from the Conscious Influence Hub Code of Conduct)

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Protect privacy

Before posting pictures and content of other people, make sure you have their consent. Therefore, please do not share images of victims and injured people.

(Excerpts from the Conscious Influence Hub Code of Conduct)

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(Advertising) Break

Take time off if you need it. It’s okay to not post anything and take the time to reflect. You can also ask your collaborations to postpone or take a break if you want to use the time for yourself or current topics. Also, consider donating your fee.

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Full attention

Our attention span is very short. Therefore, use the attention of your community on your feed consciously. When you report on sensitive and current topics on your feed, do it with 100% conviction and willingness. This means that you dedicate that day completely to the topic and don’t switch back to Daily Business and Life in the next slide. This weakens the message and makes it fall into oblivion faster.

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We are human beings

People have feelings and make mistakes. Whether you’re sad, overwhelmed, scared, or feeling powerless, your feelings are okay to show or share. It’s even better if you have someone you can talk to about it in person.

For more valuable tips on how you can promote respect, empathy and transparency in influencer marketing on social media, visit the Conscious Influence Hub.

Finally, we’d like to share this illustration from @krikelakrak.

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