Marketing Trends Uncovered: Insights, Tips and Strategies
Creator Matchmaking: Why the perfect creator isn't always the biggest one
Creator matchmaking means much more than just selecting a well-known influencer. The key is to find the creator who authentically aligns with your brand through their values, community, and contentbecause that is exactly what makes campaigns lastingly successful.
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5 Marketing lessons brands can learn from the FIFA World Cup (even if they’re not a sports brand)
The FIFA World Cup isn't just about football. Learn how brands can use creator marketing and cultural moments to drive authentic engagement.
OMR 2026: The 10 most important insights for marketers, brands & creators
Die 10 wichtigsten Learnings, Trends und Zukunfts-Insights der OMR 2026, von AI und Social Search bis Creator Economy und Influencer Marketing.
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Swiss Influencers to Follow in 2026
The Swiss creator scene is evolving rapidly. We present 81 influencers who are currently shaping trends, engaging communities, and proving highly relevant for brands, including numerous award winners. A curated overview for anyone looking to strategically invest in the right voices now.
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
How to Communicate Responsibly as an Influencer About War and Crises
We all want to be part of a community where we treat each other with consideration and communicate transparently. As an influencer, you have a special role in this.
A look into Meta and the Metaverse – Part 1
Recently, Facebook changed its name to Meta. There is a lot behind the Metaverse and the name change, clearly something big is in the making.
In Influencer Marketing Bigger isn’t Always Better
Influencers of varying sizes each provide a different set of advantages. Thus, you should always consider a healthy mix of influencers.
Combating Misinformation on Social Media – Where Should the Burden Lie?
There is a lack of guardrails to prevent the spread of misinformation on social media. But who should be responsible for tackling this issue?
Beyond the Hype: How ChatGPT is Transforming Influencer Marketing and Amplifying Content Creators
What is ChatGPT and what does this incredible AI tool mean for me as a marketing manager or content creator? We'll show you!
B2B vs. B2C Influencer Marketing - The Top 10 Differences
How is influencer marketing different when you’re targeting b2b or b2c? Let’s take an in-depth look at the top 10 differences between the two.
