33.4 Million Impressions: How Our Influencer Marketing Became a Scalable Year-Round Strategy for Coop

Since 2017, we have been working closely with Coop, and over the years, our collaboration has grown into a true long-term partnership. What started as traditional campaign-based influencer marketing has evolved into a holistic year-round strategy with a clear objective: not only to promote Coop’s private-label brands through individual campaigns, but to embed them sustainably into consumers’ everyday lives, with measurable results.

The Big Picture: A Year-Round Campaign with Impact‍

Since 2022, we have been following a clear year-round approach. Rather than focusing on isolated flagship moments, our strategy is built around a thoughtfully designed, always-on activation plan that runs throughout the year. The goal: strategic consistency, stronger brand recognition, and sustainable brand love across all seasons. By combining continuous always-on visibility with targeted seasonal highlights such as Veganuary, barbecue season, Raclette & Fondue season, and Christmas, brands including Ünique, Prix Garantie, Karma, Fine Food, Naturaplan, Naturaline, and Miini Region remain consistently present and relevant throughout the year.

The result: increased brand recognition, stronger consumer affinity, and a campaign framework that delivers not only short-term impact but also long-term value, transforming individual campaigns into a sustainable system for success.

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Coop Annual Campaign 2025

Impressions

33.4M

Reach

14.3M

Engagement

276.3K

Interactions

3.6K

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Coop Annual Campaign

• Product in Focus: Promotion of all Coop private-label brands (with a focus on Ünique, Prix Garantie, Karma, Fine Food, Naturaplan, and Naturaline)
• Objectives: Reach, impressions, engagement, and conversions
• Influencer Collaboration: 25 influencers, including 6 micro, 10 mid-tier, and 9 macro influencers
• Content Output: A total of 110 published posts (Stories, Reels, and TikTok videos)
• Campaign Duration: annual campaign

Coop Raclette & Fondue Campaign

As the temperatures drop, Coop Raclette & Fondue takes centre stage, showcasing just how versatile the enjoyment of cheese can be. Whether it's with a mountain view, while camping by the lake, or in the traditional setting of a family dinner at home, Coop products turn every occasion into a special moment. Influencers take their communities along for the experience, sometimes outdoors around a crackling fire, sometimes in the comfort of a cosy living room. The result is authentic content featuring everything from sunset gatherings and picnic blankets to sushi experiments and the occasional cheese mishap, proving that perfection isn’t the goal, sharing the moment is. In this way, we combine tradition with contemporary culture, nostalgia with humour, and iconic Swiss dishes with fresh and unexpected interpretations. The Raclette campaign delivered outstanding performance results and exceptionally strong community engagement. The creative and authentic content not only generated significant reach but also brought the Raclette experience to life on an emotional level, full of charm, recognisability, and genuine winter vibes.

Coop Raclette & Fondue Campaign

Impressions

6.1M

Reach

2.6M

Engagement | Engagement rate

109.7K  | 7.86%

Interactions

548

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Coop XMAS Campaign

The Christmas campaign put the spotlight not on grand gestures, but on the small, emotional moments that make the festive season special. Creators shared how seemingly ordinary Coop products, from a favourite snack to a can of peas tied to family memories, can evoke nostalgia, shape traditions, and create meaningful holiday experiences.Rather than polished perfection, authenticity took centre stage: real Christmas celebrations, real stories, and genuine emotions. In doing so, Coop products became the quiet heroes of the festive season, relatable, personal, and deeply rooted in the community’s Christmas traditions.The campaign delivered exceptionally strong KPIs and a high engagement rate, driven by emotional and authentic content that not only reached audiences but truly resonated with them, inspiring meaningful interaction and participation.

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Coop XMAS Campaign

Impressions

5.6M

Reach

1.9M

Engagement | Engagement rate

58K  | 8.79%

Interactions

294

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Conclusion

The year-round campaign with Coop demonstrates what is possible when influencer marketing is approached strategically and executed consistently. Through continuous activation throughout the year and the seamless integration of Coop’s private-label brands into everyday moments of enjoyment, we created content that felt less like advertising and more like genuine inspiration. Strong KPIs, consistent visibility, and a clear narrative across all seasons significantly strengthened both the relevance of and trust in Coop’s private-label brands. The combination of creative freedom for creators and targeted, data-driven campaign management ensured both authenticity and efficiency. This partnership proves that a long-term strategy, continuous presence, and bold creativity are the ingredients that turn campaigns into true success stories.

Ready for impact with substance? Let’s make it happen together.