Baloise x Kingfluencers Campaign
Insurance is essential, but it doesn’t have to be expensive or complicated. younGo by Baloise is the most affordable household insurance in Switzerland for those under 30 – cheaper than your streaming subscription and just as easy to set up.
Signing up is a breeze – simpler than ordering food online or picking your next binge-watch. Despite its low price, younGo offers top reliability, backed by awards like the Comparis label.
To boost awareness, Baloise teamed up with Kingfluencers (which they have since 2022!) for a social media campaign on Instagram and TikTok. Influencers from German, French, and Italian-speaking Switzerland highlighted younGo’s unbeatable price, ease of use, and trusted quality – perfect for individuals, couples, and shared flats!
Creative concept
The concept #VersicherungDiePasst emphasized how younGo is tailored to young people’s lifestyles. As the need for simple, cost-effective insurance grows, influencers showcased younGo’s benefits in an authentic, engaging, and sometimes humorous way. Whether through interactive content or relatable storytelling, the campaign highlighted younGo as a reliable and hassle-free choice for individuals, couples, and WGs.
Impressions
More than 2.2M
Reach
More than 1.9M
Engagement
15.9K | 2.8 %
Baloise campaign
- Product in focus: younGo Haushaltsversicherung
- Objectives: Audience reach, high-quality content, impressions (all awareness)
- Working with 3 micro, 4 mid-tier and 4 macro influencers
- Publishing a total of 25 posts on Instagram and TikTok
- Total campaign duration: 2 months
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Conclusion
The campaign successfully exceeded expectations, achieving 2.21M impressions (+38.12% from forecast) and a reach of 1.83M (+52% from forecast). High-quality content, including street interviews, sketches, and real-life applications, helped engage the audience and elevate the campaign. Influencers effectively conveyed younGo’s benefits, ensuring broad awareness across Switzerland. With an impressive CPM and strong engagement, the campaign demonstrated the power of strategic influencer marketing in driving brand recognition and trust.
PostFinance x Kingfluencers Kampagne
Finance Influencers Provide Education Consumers Are Clamoring For
Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.