BMW x Kingfluencers Campaign

BMW is a prime example of innovation in the automotive industry. Known for its luxury and performance, BMW constantly strives to push boundaries and offer cutting-edge technology to enhance the driving experience. Yet, despite its iconic status, owning a BMW isn’t just about getting from A to B – it’s about enjoying the journey itself. After all, "Freude am Fahren" isn’t just a slogan; it’s a promise of pure driving pleasure.

BMW’s intelligent designs and sleek aesthetics provide a driving experience that’s second to none. Offering a perfect blend of style, power, and comfort, BMW continues to set trends in the automotive world. With a wide range of models to suit all preferences, from electric to high-performance vehicles, BMW is shaping the future of driving.

To boost brand visibility and engage new audiences, BMW teamed up with Kingfluencers for its influencer marketing campaigns that highlight the brand’s commitment to sustainability, performance, and luxury. The annual campaigns of 2024 and 2025 aim to showcase the thrill and sophistication of driving a BMW, making it more than just a car – it’s an experience.

Creative concept

The creative concept centers on the joy of driving, blending it with a commitment to making a positive impact. It highlights "Joy in Motion" through a dynamic driving experience, alongside "Driven by Impact," emphasizing sustainability and social responsibility.

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Key elements include the pure driving joy at BMW’s core, connecting personal pleasure to meaningful change, and fostering a new sporting spirit, inviting drivers to be part of an inclusive and mindful community while enjoying BMW’s agility.

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Impressions

+2.9M

Reach

+1.8M

Engagement

29K

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BMW Campaign

• Product in focus: different kinds of BMW car models and BMW events
• Objectives: Create high-quality, premium content to raise awareness for specific events (BMW Wintertraining, Sustainable Forum Switzerland, Concorso d'Eleganza at Comer See, Art Basel, Female Innovation Forum) and topics, while driving engagement.
• Working with 6 high-end influencers on Instagram
• Publishing a total of 62 posts on Instagram‍
• Total campaign duration: Annual campaign
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Conclusion

In conclusion, the BMW annual campaign successfully merged the brand’s commitment to luxury, performance, and sustainability, delivering high-quality, premium content that resonated with a diverse audience. By partnering with six influential creators, the campaign effectively raised awareness for key events and topics, generating an impressive engagement rate of 5.18%. The dynamic “Joy in Motion” and “Driven by Impact” concepts not only highlighted the joy of driving a BMW but also reinforced the brand’s dedication to making a positive impact. Through this campaign, BMW further solidified its position as a leader in both the automotive and sustainability sectors, while fostering an engaged, like-minded community of enthusiasts.