Coop x Kingfluencers Campaign

Since 2017, we’ve been working hand in hand with Coop, creating impactful campaigns that elevate their private label brands. From 2022 on, we’ve refined our approach into a yearly campaign format, ensuring strategic consistency, long-term impact, and meaningful connections with consumers.

‍Bringing flavors to life, all year round – at the heart of every moment with Coop

‍As one of Switzerland’s leading retailers, Coop offers an impressive lineup of private label brands, including Ünique, Prix Garantie, Karma, Fine Food, Naturaplan, Naturaline, and Miini Region. In an ever-evolving retail landscape, standing out and staying relevant is key. To ensure that Coop’s private label brands remain top of mind all year long, we created a year-round activation strategy. This approach allowed us to maintain continuous visibility while capitalizing on peak shopping moments, such as Veganuary, Grill, Raclette & Fondue, or Christmas.With a combination of always-on brand presence and seasonal activations, Coop reinforced its commitment to quality, affordability, and sustainability – engaging and inspiring its audience through influencers.

Coop "Tsch Tsch" grill campaign

Für die Coop Grill-Kampagne erhielten Influencer volle kreative Freiheit, um auf authentische Weise zu zeigen, wie Coop-Produkte mit dem unverkennbaren „Tsch Tsch“ Menschen am Grill zusammenbringen. Ob klassisches BBQ-Fest oder kreative Sommerrezepte – die Creator integrierten das vielfältige Coop-Sortiment glaubwürdig in ihren Alltag und schufen so inspirierende, nahbare Inhalte für ihre Community. Als Teil des jährlichen Kampagnenansatzes von Coop war die Grillkampagne eines der zentralen saisonalen Highlights im Jahr 2024. Mit einer Mischung aus Always-on-Content und gezielten Aktivierungen blieb Coop während der gesamten Grillsaison präsent. Durch die Zusammenarbeit mit Ambassadors und zusätzlichen Influencern konnten sowohl eine konsistente Markenstory erzählt als auch neue Zielgruppen gezielt angesprochen werden. Diese vielschichtige Strategie stärkte Coop’s Position als ultimativer Grill-Begleiter – ob für Fleischliebhaber:innen, Vegetarier:innen oder Fans von regionalen und nachhaltigen Produkten.

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Coop grill campaign

Impressions

5M

Reach

3.3M

Engagement

59K

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Creative concept

The Grill 2024 campaign brought Coop’s signature “Tsch Tsch” grill slogan to life through a powerful mix of broad influencer marketing and content creation. A diverse group of creators authentically showcased Coop’s grill assortment—from classic BBQ staples to innovative plant-based and regional options. The result was a consistent, high-quality presence across multiple platforms, increasing visibility, relevance, and engagement throughout the summer, while highlighting the variety and value of Coop’s private label products.

Coop yearly campaign

• Product in focus: promotion of all Coop private label brands (focus on Ünique, Prix Garantie, Karma, Fine Food, Naturaplan, Naturaline)
• Objectives: Audience reach, impressions, engagement, conversion
• Collaboration with 28 influencers, including 6 micro, 12 mid-tier and 10 macro influencers
• Publication of a total of 84 posts in total (stories, reels & TikTok videos)
• Total duration of the campaign: annual

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Conclusion

The Coop 2024 annual campaign demonstrated the power of a strategic, always-on influencer marketing approach, successfully driving visibility and engagement across multiple key moments. By integrating Coop’s private labels into everyday life – supported by influencers with full creative freedom – the campaign remained authentic and highly relatable. With the impressive KPIs, Coop’s private label brands maintained a strong presence year-round, reinforcing trust, quality, and relevance across diverse audiences. Leveraging influencer-generated content beyond social channels further enhanced authenticity and cost-effectiveness, ensuring a consistent and scalable impact. This annual campaign proves that a blend of strategy, creativity, and continuous engagement is key to long-term success. Want to create a lasting impact? Let’s make it happen together!