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Kingfluencers Employee Ambassador Campaign

Case Study for
Kingfluencers

Our People. Our Power. Our Employee Ambassador Program.

Real Stories That Bring Our Brand to Life.

We believe that our employees are the best brand ambassadors.

That’s why we launched our Employee Ambassador Program – to give them a voice. It’s all about real, unfiltered insights into our day-to-day work: who we are, what we do, and why it matters.

By empowering our employees to act as ambassadors, we create an authentic connection between Kingfluencers and the world.

This case study shows how real voices can drive visibility, build trust, and strengthen the employer brand in a lasting way.

Kingfluencers
Frank Ritter
Rafael Buchli
Sarah Schmid

The data shows how powerful employee voices can be – not as a replacement for the corporate channel, but as a strong complement to it.

While our corporate LinkedIn account remains a key platform for consistent brand presence and company news, the content shared by our employee ambassadors demonstrates the unique power of personal storytelling.

With 76 posts, the five ambassadors generated over 156,000 impressions and 3,440 engagements.

In comparison, the corporate account published 125 posts in the same time frame, reaching 116,000 impressions and 2,492 engagements.

This highlights the untapped potential within our own team. Authentic, personal posts from employees can significantly expand brand reach and spark more meaningful engagement.

Together, the corporate voice and employee ambassadors form a powerful combination – one that boosts visibility, builds trust, and brings the Kingfluencers story to life.

Impressios
156k
⌀ Impressions per post
2'053
Engagement
2.2%

Kingfluencers Employee Ambassador Program

  • Real people. Real stories. Real impact.
  • Working with 5 employees.
  • Publishing a total of 76 posts on LinkedIn.
  • Total campaign duration: 12 months.
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Your employees are your best brand ambassadors – activate them!

Creator Feedback
"When employees become ambassadors, they don’t just share content – they build real connections that make a lasting impact. Investing in your team today means creating a stronger, more authentic brand for the future."
Rafael Buchli
Head of New Services
Creator Feedback
Client Feedback
Community Feedback

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