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Mondelez OREO x Kingfluencers Campaign

Case Study for

Mondelez International

Mondelez has a proven history of bringing beloved brands to life through creative influencer collaborations, working with partners like Kingfluencers to craft engaging and authentic campaigns. From OREO and other Mondelez brands, our campaigns always build authentic connections that engage diverse audiences.

Mondelez teamed up with Kingfluencers to have influencers showcase how OREO is the perfect companion for your next gaming session, blending flavor and fun in one unbeatable experience. With #OreoPacManAdventure, we reimagined the way people snack and play. Instead of just eating, fans embarked on an adventure where every bite brought them together, adding excitement to their gaming experience. By teaming up with influencers, we showcased OREO as the ultimate gaming companion – blending flavor, fun, and nostalgia in one irresistible experience.

alishquiche

anothergian

darren.kori

geocadiias

alishquiche

therealscherz

swisscomedytv

Creative Concept

"Oreo Pac-Man Adventure" blends the joy of OREO cookies with the thrill of gaming. Partnering with Gen Z influencers, we aim to engage the gaming community and position OREO as a symbol of fun, creativity, and togetherness. Through a mix of digital and real-world experiences, we create an adventure that brings people together, making OREO more than just a snack.

‍

Impressions

1.28M

Reach

939k

Engagement

11.8k

‍

Mondelez Oreo Campaign

Product in focus: OREO Pacman
Objectives: building strong connections with different GenZ communities
Collaboration with 4 creators on TikTok
Publishing a total of 4 posts
Total campaign duration: 1 month

Conclusion

The Mondelez x Kingfluencers 2024 Campaign successfully brought #OreoPacManAdventure to life, merging the excitement of gaming with the irresistible taste of OREO. By partnering with Gen Z influencers, we not only engaged the gaming community but also reinforced OREO's role as a snack that brings people together. The campaign’s strong impressions (1.28M), reach (938K), and engagement (11.8K) highlight its impact, demonstrating how a creative, interactive approach can drive meaningful connections. Through this collaboration, OREO became more than just a cookie – it became an essential part of the gaming experience, proving that a simple twist can make snacking even more fun.

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Creator Feedback

"The giveaway winner was beyond excited about her prize! 🥺🥺 I always love it when campaigns allow me to give something back to my community. 🫶 Visiting OREO was also such a great experience! I don’t usually get to do that in most collaborations, but I really enjoyed it – it makes you feel more connected to the brand and lets you meet the people behind it. ☺️"