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Nestlé CINI MINIS x Kingfluencers Kampagne

Case Study for

Nestlé CINI MINIS

Food is more than just fuel – it’s about enjoyment, nourishment, and bringing people together.

From your morning coffee to a quick snack or a wholesome meal, Nestlé’s brands are part of everyday moments, delivering quality, taste, and nutrition to millions worldwide.

Since 2018, Nestlé has partnered with Kingfluencers to create engaging influencer marketing campaigns for 14 of their brands in Switzerland. From the delicious plant-based meals of Garden Gourmet to the iconic crunch of CINI MINIS and the trusted care of BebaCare, each campaign connects authentically with audiences.

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Creative Concept

Kingfluencers develops innovative and engaging concepts that bring Nestlé’s brands to life on social media. By combining storytelling with strategic influencer partnerships, Kingfluencers creates campaigns that resonate with diverse audiences – whether it’s indulging chocolate lovers with Cailler’s rich heritage and exquisite flavors, inspiring wellness journeys with Vital Proteins’ nourishing supplements, or elevating everyday moments into cozy, indulgent Me-Time experiences at home with Starbucks. Each concept is designed to spark authentic connections, drive brand awareness, and make Nestlé’s products part of everyday conversations.

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CINI MINIS Winter Edition 2024

The CINI MINIS Winter Campaign invited fans to embrace the cozy vibes of winter with their delicious Winter Packs, featuring CINI MINIS and CINI MINIS CHURROS. To spread the warmth, a fun raffle offered a chance to win the limited-edition packs along with a festive ugly Christmas sweater. Creative and playful content focused on showcasing the Winter Edition while encouraging followers to participate in the raffle via a landing page. Plus, a QR code on the packaging unlocked the CINI MINIS Crazy Winter filter for even more fun!