Marketing Trends Uncovered: Insights, Tips and Strategies
Creator Matchmaking: Why the perfect creator isn't always the biggest one
Creator matchmaking means much more than just selecting a well-known influencer. The key is to find the creator who authentically aligns with your brand through their values, community, and contentbecause that is exactly what makes campaigns lastingly successful.
%20(1)%20(1).png)
5 Marketing lessons brands can learn from the FIFA World Cup (even if they’re not a sports brand)
The FIFA World Cup isn't just about football. Learn how brands can use creator marketing and cultural moments to drive authentic engagement.
OMR 2026: The 10 most important insights for marketers, brands & creators
Die 10 wichtigsten Learnings, Trends und Zukunfts-Insights der OMR 2026, von AI und Social Search bis Creator Economy und Influencer Marketing.
.jpg)
Swiss Influencers to Follow in 2026
The Swiss creator scene is evolving rapidly. We present 81 influencers who are currently shaping trends, engaging communities, and proving highly relevant for brands, including numerous award winners. A curated overview for anyone looking to strategically invest in the right voices now.
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
_Nick_Fancher_Photos_ID6113.jpg)
A Look into Meta & the Metaverse Part 2 – What Lies Ahead for Influencers & Forward-Looking Brands?
In part 1, we covered what the metaverse actually is, and made some predictions to questions such as “will immersiveness dominate,” and “who will win & lose?” Here in part 2, we’ll focus on the metaverse’s impacts to brands as well as influencers and consumers.
3 Steps to Make Your Influencer Collaboration a Huge Success
We explain to you how you can successfully work with influencers and which points you should pay attention to.
TikTok Marketing: The 13-Step Strategy to Boost Your Brand
We'll tell you the ultimate TikTok marketing strategy to boost your brand.
Influencer Marketing Stats for Germany, Switzerland, Austria
We’ve curated the most recent and relevant statistics about influencer marketing in the DACH region to keep you up to date on this powerful branch of marketing.
Free Guide – 13 Social Media & Influencer Marketing Trends to Look For Now
FREE GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 13 social media trends that brands should pay attention to.
Influencer Marketing vs. Legacy Advertising – Put Your Brand into The Inner Circle
Influencer marketing differs from legacy advertising by fusing ads into the content the audience seeks which is why it is effective.
%20(2).jpg)
