Marketing Trends Uncovered: Insights, Tips and Strategies
NEU! Instagram & Google rücken zusammen: 6 Gründe, warum das für Marken entscheidend ist – und 6 SEO-Tipps für deine Influencer-Kampagnen
Erfahre, warum das Zusammenspiel von Instagram & Google für Marken wichtiger wird – plus 6 einfache SEO-Tipps für mehr Sichtbarkeit im Influencer Marketing.
In-House vs. Influencer-Marketing-Agency: 18 Pors & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
Bridging Kingdoms: Brands in the Gaming Universe
Brands and gaming have formed a strategic partnership, with gaming influencers turning passion into careers. The industry surged during the 2019 pandemic, driving e-commerce growth. Even before COVID-19, 40% of Millennials and Gen Z ranked gaming among their top entertainment activities, highlighting its lasting impact.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
The Conscious Influence Hub: We Share the Responsibility
Anja Lapčević, from the Conscious Influence Hub, has the vision to promote conscious behavior in influencer marketing.
The Top 10 TikTok Agencies in Switzerland (2025)
Finding the right TikTok agency that’s based in Switzerland can be a challenge. We therefore introduce you to the best-known ones.
Leadership Transition at Kingfluencers
After more than 4.5 years of impactful contributions in various roles, including Co-CEO and later as CEO, Yoeri Callebaut, and Kingfluencers have mutually agreed to part ways, allowing both sides to embrace new opportunities and directions.
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