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Marketing Trends Uncovered:  Insights, Tips and Strategies

Hot Topics
Trends
2025-03-31

Trends Guide 2025 Q1

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.

Naoo Kingfluencers
2025-03-18

Kingfluencers Joins Forces with naoo AG

Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.

Influencers vs content creator
2025-02-18

Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions

Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.

Tiktok Ban
2025-01-20

What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape

TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.

Blog Artikel

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B2B influencer marketing
2024-07-23

Top 5 B2B Influencer Marketing Myths

We’re highlighting the most common B2B Influencer Marketmyths and debunking them with the facts, so you can consider adding this impactful, effective marketing tactic to your mix.

Finance influencers
2024-05-28

Finance Influencers Provide Education Consumers Are Clamoring For

Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.

OMR Kingfluencers 2024
2024-05-28

Kingfluencers at OMR 2024

That was #OMR24: Sharing all the interesting take aways and learnings from top-notch keynote speakers, masterclasses, and more!

Expert Influencers
2024-04-04

Expert Influencers Raise Your Brand’s Credibility: Why & How to Work with Them

We’ve written often about the importance of authenticity and credibility. Expert influencers are uniquely suited to help elevate your brand’s credibility. We’ll explain what expert influencers are, how they differ from their traditional counterparts, and how to select and work with them.

Trends
2024-01-11

Trends Guide 2024 Q1

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2024 Q1 that brands should pay attention to.

Instagram Agency
2024-01-07

The Top 10 Instagram Agencies in Switzerland (2025)

Finding the best Instagram agency that’s based in Switzerland can be a challenge. So we've gone out and researched for you.