Marketing Trends Uncovered: Insights, Tips and Strategies
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
The Top 10 TikTok Agencies in Switzerland (2025)
Finding the right TikTok agency that’s based in Switzerland can be a challenge. We therefore introduce you to the best-known ones.
Leadership Transition at Kingfluencers
After more than 4.5 years of impactful contributions in various roles, including Co-CEO and later as CEO, Yoeri Callebaut, and Kingfluencers have mutually agreed to part ways, allowing both sides to embrace new opportunities and directions.
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First Swiss Influence Marketing Forum 2024: A Day of Insights, Inspiration, and Connection
That was our first Swiss Influence Marketing Forum 2024: the business event of the year who brought together over 350+ attendees and 30+ speakers from the worlds of influencer marketing, brand management, and digital culture.
Athlete Influencers + Sporting Events = Big Win for Brands
Summer 2024 is an exciting time for sports. We provide tips for effective sports marketing & introduce our top 10 Swiss athlete influencers.
Top 5 B2B Influencer Marketing Myths
We’re highlighting the most common B2B Influencer Marketmyths and debunking them with the facts, so you can consider adding this impactful, effective marketing tactic to your mix.
Finance Influencers Provide Education Consumers Are Clamoring For
Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.
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