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Marketing Trends Uncovered:  Insights, Tips and Strategies

Hot Topics
Instagram meets Google: 6 reasons-why for brands & 6 SEO tips
2025-07-14

New! Instagram + Google: 6 Reasons Why This is a Big Deal for Brands & 6 Ways to Make Your Influencer Campaigns More SEO-Friendly

Discover why the connection between Instagram & Google is becoming more important for brands – plus 6 easy SEO tips to boost visibility in influencer marketing.

In-House vs. Influencer-Marketing-Agency
2025-07-14

In-House vs. Influencer-Marketing-Agency: 18 Pors & Cons for Brands

In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.

Trends
2025-03-31

Trends Guide 2025 Q1

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.

Naoo Kingfluencers
2025-03-18

Kingfluencers Joins Forces with naoo AG

Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.

Influencers vs content creator
2025-02-18

Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions

Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.

Tiktok Ban
2025-01-20

What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape

TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.

Blog Artikel

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Influencer Marketing event
2023-09-12

Fuse the Excitement of an Event with the Power of Influencer Marketing

Learn about 12 ways to maximize the impact of your influencer partnerships at events like StreetParade to generate buzz for your brand.

B2B Influencer Marketing
2023-07-21

How Influencer Marketing Supports the B2B Buyer’s Journey (Part 3)

Most B2B buyers perform more than half their research online and often consult specialists like B2B influencer across the buyer's journey.

Mental Health
2023-06-15

Kingfluencers’ Mental Health Campaigns

With our format "Mental Health Check-in," we at Kingfluencers aim to raise awareness about mental health and share very personal and intimate experiences with our community.

B2B influencer marketing
2023-06-09

How to successfully implement B2B influencer marketing (part 2)

We’ll dive into the key components of successful B2B IM campaigns to give your brand a personality and voice and generate digital influence to positively impact your business.

Kingfluencers at OMR
2023-06-01

Kingfluencers goes OMR

70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours and afterparties.... We have a lot to tell you about #OMR23!

B2B influencer marketing
2023-05-12

4 Reasons Why You Should Do B2B Influencer Marketing (Part 1)

Learn why you should definitely start with B2B influencer marketing and get to know the most important differences to B2C influencer marketing.