Marketing Trends Uncovered: Insights, Tips and Strategies
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
The New Retail Formula to Leverage Social Media as a Purchasing Channel
New retail has expanded again, and many attributes of Switzerland and the Swiss people make us an ideal audience to target with new retail initiatives.
Trends Observed in 2023
We’re looking back at 2022 to see some examples of these trends… and one where we got it wrong. You don't want to miss this!
Social Media Community Management: An Insider’s Guide
You’re consistently posting great content on your brand’s social media account. Your follower count is growing. People clearly like what they’re seeing from you. Now what do you do with that attention?
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How To Combine TV Advertising With Influencer Marketing
Making the best of every tool available is important for every brand or business. TV advertising and influencer marketing are giants that can be combined to produce the most exponential results for any brand.
Swiss Influencer Award x Kingfluencers – a partnership since 2019
In collaboration with Kingfluencers, the Swiss Influencer Award 2022 took place for the third time in Zurich's Kaufleuten with over 1,000 VIP guests.
No, Gen Z doesn’t Equal “Gen TikTok”
TikTok has long been used not only by the younger generation. Today, different generations use TikTok, all in their own way.
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