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Marketing Trends Uncovered:  Insights, Tips and Strategies

Hot Topics
Influencer Marketing Kampagnen Planung und Budgetierung
2025-10-07

2026 Influencer Marketing Trends: Planning & Budgeting Tips

The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.

Retail and e-commerce industries are using influencer marketing in peak seasons
2025-09-23

How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January

Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.

In-House vs. Influencer-Marketing-Agency
2025-07-14

In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands

In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.

Trends
2025-03-31

Trends Guide 2025 Q1

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.

Influencers vs content creator
2025-02-18

Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions

Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.

Tiktok Ban
2025-01-20

What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape

TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.

Blog Artikel

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B2B influencer marketing
2023-06-09

How to successfully implement B2B influencer marketing (part 2)

We’ll dive into the key components of successful B2B IM campaigns to give your brand a personality and voice and generate digital influence to positively impact your business.

Kingfluencers at OMR
2023-06-01

Kingfluencers goes OMR

70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours and afterparties.... We have a lot to tell you about #OMR23!

B2B influencer marketing
2023-05-12

4 Reasons Why You Should Do B2B Influencer Marketing (Part 1)

Learn why you should definitely start with B2B influencer marketing and get to know the most important differences to B2C influencer marketing.

Social Commerce
2023-03-03

Emerging Retail Trends: Fusion of Physical & Digital / Social Commerce, etc.

What trends are we now seeing within this new, broad scope of retail? From fusion of physical & digital to experiential and social commerce.

KFcares
2023-02-13

Today for a better tomorrow – #KFcares

Together, for a better future. That’s why Kingfluencers has launched the #KFcares initiative to support NGOs through social media posts.

New retail Formula
2023-01-27

The New Retail Formula to Leverage Social Media as a Purchasing Channel

New retail has expanded again, and many attributes of Switzerland and the Swiss people make us an ideal audience to target with new retail initiatives.