Marketing Trends Uncovered:  Insights, Tips and Strategies

For many people, the desire for more and more followers is huge. An even more tempting offer to help with so-called fake followers through money and follower purchases. The problem: You run the risk of losing your credibility on social media.

The Swiss Digital Influence Agency Kingfluencers points the spotlight at the most important influencers from the Italian-speaking part of Switzerland. To ensure that the creative Ticinesi are not forgotten in other parts of the country, the agency organized a big welcome event for creators from the beautiful Svizzera italiana last week at Lago di Lugano.

Considering the medium TV could now be deemed “ancient,” is it still relevant? What role does it play for modern brands and how powerful is it for connection in today's digital landscape?

The changes in the field of e-commerce make social media an excellent marketing tool for e-commerce players to market their goods and promote sales. We'll show you why social commerce has become an indispensable part of modern marketing.

Is the growth of the metaverse merely a continuation of the decline of in-person socialization? Are we on the path to where virtual worlds will dominate our existence?With a mix of the metaverse and reality, we will have the capacity to live life more intensely, making a variety of deeper connections on a global scale. The distinction between online and IRL will become smaller as people strive for balance.

“Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s ‘systemic’ mental health harms.”