Marketing Trends Uncovered: Insights, Tips and Strategies
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
Trends Observed in 2023
We’re looking back at 2022 to see some examples of these trends… and one where we got it wrong. You don't want to miss this!
Social Media Community Management: An Insider’s Guide
You’re consistently posting great content on your brand’s social media account. Your follower count is growing. People clearly like what they’re seeing from you. Now what do you do with that attention?
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How To Combine TV Advertising With Influencer Marketing
Making the best of every tool available is important for every brand or business. TV advertising and influencer marketing are giants that can be combined to produce the most exponential results for any brand.
Swiss Influencer Award x Kingfluencers – a partnership since 2019
In collaboration with Kingfluencers, the Swiss Influencer Award 2022 took place for the third time in Zurich's Kaufleuten with over 1,000 VIP guests.
No, Gen Z doesn’t Equal “Gen TikTok”
TikTok has long been used not only by the younger generation. Today, different generations use TikTok, all in their own way.
The Place of Micro Influencers in Influencer Marketing
We would explore the place of micro Influencing in the marketing industry, how it works, and its future in the industry.
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