Marketing Trends Uncovered: Insights, Tips and Strategies
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Swiss Influencers to Follow in 2026
The Swiss creator scene is evolving rapidly. We present 81 influencers who are currently shaping trends, engaging communities, and proving highly relevant for brands, including numerous award winners. A curated overview for anyone looking to strategically invest in the right voices now.
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
No, Gen Z doesn’t Equal “Gen TikTok”
TikTok has long been used not only by the younger generation. Today, different generations use TikTok, all in their own way.
The Place of Micro Influencers in Influencer Marketing
We would explore the place of micro Influencing in the marketing industry, how it works, and its future in the industry.
Fake Followers und der richtige Umgang damit
For many people, the desire for more and more followers is huge. An even more tempting offer to help with so-called fake followers through money and follower purchases. The problem: You run the risk of losing your credibility on social media.
Kingfluencers’ Creators Event in Ticino
The Swiss Digital Influence Agency Kingfluencers points the spotlight at the most important influencers from the Italian-speaking part of Switzerland. To ensure that the creative Ticinesi are not forgotten in other parts of the country, the agency organized a big welcome event for creators from the beautiful Svizzera italiana last week at Lago di Lugano.
Television: a Powerful Device for Connection in Today’s Digital Landscape
Considering the medium TV could now be deemed “ancient,” is it still relevant? What role does it play for modern brands and how powerful is it for connection in today's digital landscape?
Social Commerce: How To Use Social Commerce For Your Brand
The changes in the field of e-commerce make social media an excellent marketing tool for e-commerce players to market their goods and promote sales. We'll show you why social commerce has become an indispensable part of modern marketing.
