AXA Versicherung x Kingfluencers Campaign
Insurance matters, but it doesn’t have to be complicated. AXA’s health insurance options give young adults the flexibility they need – covering everything from glasses and gym memberships to hospital stays and travel insurance. Plus, with their switching service, saving money on basic insurance has never been easier.Life is full of changes – starting university, landing a first job, moving to a new city. Sorting out health insurance shouldn’t add to the stress.
AXA keeps it simple, making it easy to find the right coverage without the confusion. A solution that fits your lifestyle, hassle-free.
To boost awareness, AXA is launching a creative campaign featuring podcasts and humorous sketches. Entertainment influencers like Flavio Leu bring real-life stories to life – highlighting how the right insurance can make all the difference. No boring ads, just engaging content that shows how AXA has your back when it counts.
Creative concept
Influencers shared authentic life stories and informative content to highlight the importance of choosing the right health insurance – ensuring a perfect balance of security, service, comfort, and financial well-being.
Impressions
1.5M
Reach
1.08M
Engagement
12.4K
AXA Campaign
- Product in focus: AXA's various supplementary health insurance options
- Objectives: Audience reach, impressions, increased sales
- Working with 2 mid-tier and 1 macro influencers
- Publishing a total of 10 posts on Instagram and TikTok
- Total campaign duration: 3 months
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Conclusion
The AXA campaign successfully increased awareness of its supplementary health insurance options, generating 1.5 million impressions and exceeding engagement and reach forecasts. A strong mix of content, from street interviews to trend-driven videos, ensured high-quality storytelling. Overall, the campaign effectively engaged young adults in Switzerland, providing valuable insights for future influencer collaborations and content strategies.
Baloise x Kingfluencers Campaign
PostFinance x Kingfluencers Kampagne
Finance Influencers Provide Education Consumers Are Clamoring For
Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.