Marketing Trends Uncovered: Insights, Tips and Strategies
2026 Influencer Marketing Trends: Planning & Budgeting Tips
The only thing constant in the influencer marketing world is change. As we approach the home stretch of 2025, we’re looking at emerging trends for 2026 and providing tips to help brands plan their budgets to maximize success.
How Retail & E-Commerce Brands Can Win with Influencer Marketing in Q4: From Black Friday to Dry January
Q4 is peak season in retail: Use influencer marketing for Halloween, Black Friday & Christmas to boost reach, engagement, and sales.
In-House vs. Influencer-Marketing-Agency: 18 Pros & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
Beyond the Hype: How ChatGPT is Transforming Influencer Marketing and Amplifying Content Creators
What is ChatGPT and what does this incredible AI tool mean for me as a marketing manager or content creator? We'll show you!
B2B vs. B2C Influencer Marketing - The Top 10 Differences
How is influencer marketing different when you’re targeting b2b or b2c? Let’s take an in-depth look at the top 10 differences between the two.
Businesses Want To Make Money, Consumers Want To Feel Like Heroes
Brand perception which can be achieved with effective storytelling, is the key to people respecting and trusting brands and thus buying them.
Why You Need to Get Started Now to Achieve Success During the Holidays
If a brand wants to succeed during the holiday season, it is important to start early so there is enough time to, among other things, determine what is effective.
Tips & Pitfalls to Avoid for Successful Swiss Influencer Marketing Campaigns
When building strategy and tactics for influencer marketing campaigns, it’s important to be aware of common pitfalls. In this article, we’ll dive deeper into how to analyze and build an approach for success.
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Influencers and Politics: Should they Speak Up?
Many influencers are encouraging their followers to take action such as voting. What are the pros and cons of taking a stance, versus keeping politically neutral?
