Marketing Trends Uncovered: Insights, Tips and Strategies
New! Instagram + Google: 6 Reasons Why This is a Big Deal for Brands & 6 Ways to Make Your Influencer Campaigns More SEO-Friendly
Discover why the connection between Instagram & Google is becoming more important for brands – plus 6 easy SEO tips to boost visibility in influencer marketing.
In-House vs. Influencer-Marketing-Agency: 18 Pors & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
Why You Need to Get Started Now to Achieve Success During the Holidays
If a brand wants to succeed during the holiday season, it is important to start early so there is enough time to, among other things, determine what is effective.
Tips & Pitfalls to Avoid for Successful Swiss Influencer Marketing Campaigns
When building strategy and tactics for influencer marketing campaigns, it’s important to be aware of common pitfalls. In this article, we’ll dive deeper into how to analyze and build an approach for success.
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Influencers and Politics: Should they Speak Up?
Many influencers are encouraging their followers to take action such as voting. What are the pros and cons of taking a stance, versus keeping politically neutral?
What to Do When Influencer Marketing Goes Wrong
What to do when influencer marketing goes wrong? And what to do before, so it doesn't happen in the first place.
The Evolution of Social Media Part III: Social Media Tribes & Clans
We’re addressing how human evolution has impacted social media use. Specifically, tribalism… and the other way around, how social media is shaping the tribalism of the modern world.
The Evolution of Social Media Part II – Battles for Platform Dominance
Even with the current growth, each social media platform must still compete with the others for users’ time and attention, and here's how.
