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Henkel x Kingfluencers Campaign

Case Study for

Henkel

Henkel is a global leader in consumer and industrial products, renowned for its commitment to innovation, quality and strong brands. With a strong portfolio of brands, Henkel has established itself as a trusted name in various industries.

Among its most well-known brands is Persil, a pioneering laundry detergent that has set the standard for effective and reliable cleaning solutions. Another key brand is Schwarzkopf, a leader in hair care and styling, offering a wide range of products designed for professional and personal use.

With a strong focus on research, sustainability, and cutting-edge technology, Henkel continues to drive innovation, shaping the future of consumer and industrial solutions worldwide.

‍

To increase brand awareness, Henkel chose Kingfluencers to execute its influencer campaigns for brands such as Persil, Perwoll, and Schwarzkopf and Schwarzkopf Gliss. And with success – such as seen below in the Persil case.

joyangeliina

x._agnes

aliiinahr

andreamonicahug

christarigozzi

Creative concept

The campaign connected sports performance with Persil’s reliable freshness, showing how clean, fresh clothing boosts confidence and readiness for any challenge.

‍

Centered around the Swiss Indoors, influencers shared their preparations with Persil, engaging followers through a ticket giveaway, capturing live event moments, and wrapping up with a recap highlighting how Persil kept them feeling fresh. The message – "Always give your best" – reinforced that both in sports and daily life, freshness and preparation are key to peak performance.

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Impressions

924K

Reach

474K

Engagement | Engagement-Rate

9.8K | 5.5%

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Henkel Persil Campaign

Product in focus: Persil Kraft-Gel Universal, Persil Kraft-Gel Color
Objectives: Awareness (engagement, high quality content, impressions)
Working with 4 micro and 1 macro influencers
‍Publishing a total of 29 posts on Instagram and TikTok
‍Total campaign duration: 3 months

eli_simic

ella.zina

fabiennewernly

x._agnes

ohheyvivi

Conclusion

The Persil x Swiss Indoors influencer campaign managed by Kingfluencers successfully connected sports performance with freshness, exceeding key performance indicators and generating strong engagement. The campaign delivered 923K impressions (+40% above forecast), nearly 10K engagements (+180%), and a high engagement rate of 5.5%, driven by authentic content and an interactive giveaway. Additionally, over 6,600 link clicks demonstrated strong audience interest in Persil.

Creator Feedback

"We had a great time together yesterday! The campaign was a fantastic experience for both the kids and me – we even discovered a new hobby. Working with the client and your team was, as always, a pleasure."

Viviane Burkhardt

@ohheyvivi

Creator Feedback

"Persil is a very clean and sporty brand to me, and I like that they keep the tennis players fresh with their towels. My highlight was being at the Swiss Indoors with the Persil merchandise. I really enjoyed being at the Swiss Indoors with a follower and representing Persil to the public."

Agnes Boldis

@x._agnes

Client Feedback

"Working with Kingfluencers has been excellent from the very beginning – coordinated, transparent, and collaborative. Thanks to regular communication and shared commitment, we look back on a thoroughly successful campaign and are already looking forward to future projects together."