Miele x Kingfluencers Campaign

We all know how quickly dust accumulates in the home, especially if you share it with pets or if you are in the process of renovating.

The Miele Triflex HX2 is the perfect household helper for such situations, as its construction concept makes it very easy to transform and adapt to individual needs.

Having worked together since 2022 for both the German and Swiss Market, Miele chose Kingfluencers as their trusted partner to execute the campaign. Discover the Miele Success Story and learn how important the right influencer brand fit and authentic content is to gain maximum awareness.

Creative concept

Cleaning can also be enjoyable! Thanks to the great flexibility of the Triflex HX2, you can get into every corner in your flat and quickly and effectively remove dust and dirt from your own property. Influencers shared their cleaning day with their community and showed them on the one hand how practical the Triflex HX2 is and on the other hand that cleaning with your partner can also be fun.

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Impressions

More than 1 Mio.

Reach

461.9K

Engagement

9.5K

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Miele Germany Campaign

• Product in focus: Miele Triflex HX2
• Objective: audience reach, engagement & sales increase in Germany
• Collaboration with 3 influencers, including 2 mid-tier and 1 macro influencers
• Publication of a total of 12 posts on Instagram (carousel, reels, stories)
• Total campaign duration: 2.5 weeks

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Conclusion

Due to the high quality, individual and authentic content of the influencers, Miele was perfectly positioned as a premium brand. The high number of positive and product-related community comments, as well as the great number of link clicks (almost 6K) indicate a big interest in the Miele Triflex HX2. These successes are due to the excellent influencer-brand fit, as all influencers are big fans of Miele products themselves.